Time to be SEEN


The Rider Safety Visibility (RSV) initiative was launched by the San Diego Sports Collective to build awareness and import rider visibility through a framework of cycling-gear and cycling apparel companies, bicycle advocates, alternative transportation and climate action organizations, and business and community leaders.

Get Involved

Join Us… and Join In
The Rider Safety Visibility (RSV™) initiative aims to help bicyclists across the country stack the deck in favor of being better seen during the day and night. We’re executing aggressive digital marketing, community, and public relations programs across the US to drive awareness and education about the latest in rider safety visibility technologies and best practices.

Won’t you join us in boosting your own product or cause, while
also supporting this worthy initiative? You’ll be raising awareness
of cycling safety, promoting cycling as an alternative to automobile
tra_c and congestion, and making a positive impact on pollution
and the environment.

Join Us