The Rider Safety Visibility (RSV) initiative was launched by the San Diego Sports Collective to build awareness and improve rider visibility.
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How we do it

We offer sponsorship, ecommerce, and grant opportunities to participating companies and organizations designed to help them spread the word about their products and to inform cyclists and cycling enthusiasts about the latest Rider Safety Visibility (RSV) technology.

To participate, organizations are vetted to ensure their products enhance rider visibility and safety, are high quality, functional, and are game changers pushing the boundaries of current technology. Participating companies must be active in 2 of the 3 relevant areas of focus: rider, safety, or visibility.

Secondly, more cycling means less automobile traffic, and as any
resident of southern California or other congested areas of the US
can attest, less traffic is a worthwhile goal.

Last, but certainly not least, with less automobile traffic comes less
pollution and less impact on the environment—also a worthy goal.