Rider Safety Visibility (RSV) was created to improve rider visibility by enacting programs that tie together companies, bicycle advocates, alternative transportation, climate action, businesses and community leaders with a call-to-action.

Who We Are

Rider Safety Visibility is a group of passionate sports enthusiasts who want to share and support action sports and facilitate an active, healthy lifestyle.

RSV initiative was launched to build awareness and improve greater standards in safety by merging networks of brand manufacturers, plus gear and apparel; engage all cyclist in a call to action; co-campaign for alternative transportation and climate action; challenge political and community leaders alike to lead healthy lifestyle options.

RSV is:

  • A bridge for retailers and communities as a service to increase confidence to enjoy cycling. And, a new retail category in association with our label
  • Co- branding for products in support of IBD’s, with an appeal to existing and future customers by including Rider Safety Visibility signage, messaging, logo association, sales training.
  • Poised to be the cycling industry equivalent to the FDA– by dealer manufacturer activation, education, and instituting a cyclist code of conduct through a RSV certified points system.
  • Strategic network for direct and indirect marketing and sales penetration
  • Adding partners to carry our label, and mission, whereas direct/indirect point of sales activities are increasing.


Scope of Work: Our team manages education, outreach-public relations and digital marketing in a strategic program to coincide within all activities in relation to the bicycle industry.