Call to Action To Spotlight the Newest High Visibility Technologies to Keep Riders Safe and Visible in Era of Distracted Driving

SAN DIEGO — June 16, 2017 — On Thursday, June 22, independent bicycle dealers, bicycle industry representatives, bicycling advocates and political representatives will join forces in a valuable Rider Safety Visibility (RSV) summit to discuss how bicyclists can better deploy the latest in technology to become more visible and safe whether they are road riding, commuting to work or cycling to school. The RSV event, moderated by Nathan Fletcher, will be held from 6:00 to 7:30 p.m. at California Bicycles, 7462 La Jolla Boulevard in La Jolla, Calif.

The event, co-sponsored by the San Diego Sports Collective and the San Diego Sport Innovators, will focus attendees on the latest in RSV technology, including LED helmets with integrated brake and turn signals; day and night time running lights; high visibility clothing and commuter bags; and other RSV technologies that are effective at ensuring that cyclists increase visibility in an increasing era of distracted driving.

“Cyclists have to take the lead and include lights, integrated light helmets, reflective clothing, and other accessories to identify themselves on the road throughout day or night, said Nathan Fletcher, professor of practice in political sciences at UCSD and former California Assemblyman.

“There is a major push to use bicycles as a way to reduce car trips and improve our environment, at the same time these same cyclists are interacting with traffic in an era of increasingly distracted drivers. Bicyclists today need highly effective and visible options to stack the deck in their favor in terms of being better seen during the day and night,” said Ed Clancy of the San Diego Sports Collective, the event sponsor.

About the San Diego Sports Collective

This event is produced by the San Diego Sports Collective. The Rider Safety Visibility (RSV) initiative was created to improve rider visibility by creating programs that tie together companies, bicycle advocates, alternative transportation, climate action, and business and community leaders. San Diego Sports Collective is a group of passionate sports enthusiasts who want to share and support action sports and facilitate an active lifestyle in San Diego. Our action sports events include surfing, cycling, snowboarding, skiing, hockey, and more! For more information,

About SDSI
SDSI is a nonprofit business development organization focused on the Sport and Active Lifestyle (SAL) industry. Working with Executive Chairman and NBA great Bill Walton, our 100 company membership represents the “San Diego Lifestyle” and includes leading sports and technology brands, nutrition and yoga, surf, skate, cycling, golf and retail, as well as some of San Diego’s bests service companies. We focus on relevant and actionable C-level content that benefits our member companies. SDSI’s award winning SDSI Springboard business accelerator program features a 20-week mentor-led curriculum whose graduates have raised $47.5 million and have an 89% success record. For more information, visit