RSV is:

A Call to Action for increasing safety standards for cyclists, on-road and off-road – all ages/all skills
A bridge for retailers and communities as a service to increase confidence to enjoy cycling.

  • Co- branding for products in support of IBD’s, with an appeal to existing and future customers by including Rider Safety Visibility signage, messaging, logo association, sales training.
  • Poised to be the cycling industry equivalent to the FDA – by dealer manufacturer activation, education, and instituting a cyclist code of conduct through a RSV certified points system.
  • Strategic network for direct and indirect marketing and sales penetration
  • Adding partners to carry our label, and mission, whereas direct/indirect point of sales activities are increasing. And, a new retail category in association with our label