They’ll Host The Second Regional Rider Safety Visibility Summit on September 14th

SAN DIEGO — September 13, 2017 — On September 14th, civic leaders, independent bicycle dealers, bicycle industry representatives and advocates, business owners and political representatives will join forces to announce that Visit Oceanside and the Oceanside Bicycle and Pedestrian Committee are to join the Rider Safety Visibility (RSV) initiative. RSV is a pledge to educate and encourage bicyclists to become more visible and safe whether they are road riding, commuting to work or cycling to school. The second regional RSV Summit will include a social hour starting at 5:30 p.m. and program from 6:30 to 8:00 p.m. at Bagby Beer Company, 601 South Coast Highway, Oceanside, CA.

The Summit, co-sponsored by Visit Oceanside and the San Diego Sport Innovators will focus attendees on the latest in RSV technology, including LED helmets with integrated brake and turn signals; day and night time running lights (NiteRider); high visibility clothing and commuter bags; and other RSV technologies that are effective at ensuring that cyclists increase visibility in an increasing era of distracted driving.

“Our embrace of RSV’s goal of keeping bicyclists safe and visible works great in conjunction with our designation as a Bike Friendly Community by the League of American Bicyclists. We are fortunate to be located on one of the most popular and iconic bicycling routes in the US with more than 40 miles of uninterrupted coastline riding from Torrey Pines to Oceanside; and nearly 600 cyclists riding this route daily, on Pacific Street in Oceanside, we want them safe and visible to drivers ensuring that their cycling experience is second to none,” said Leslee Gaul, president/CEO of Visit Oceanside.


Gaul said that Oceanside also hosts such cycling related events as the start of Race Across America, the annual IRONMAN 70.3 and the Bike the Coast— Taste the Coast event in November.


“There is a major push to use bicycles as a way to reduce car trips and improve our environment, at the same time these same cyclists are interacting with traffic in an era of increasingly distracted drivers. Bicyclists today need highly effective and visible options to stack the deck in their favor in terms of being better seen during the day and night. Following Oceanside’s lead we hope to one day designate the entire PCH cycling route as one that encourages and supports RSV for thousands of riders daily,” said Ed Clancy of the San Diego Sports Collective, the event organizer.

Mike Ely, COO of San Diego County-based NiteRider Technical Lighting Systems, emphasized the importance of bicyclists using front and rear lights during the daytime as well as at night. Today, new cars and motorcycles are equipped with daytime running lights to be seen by other motorists. The same reasoning is used for bicyclists using daytime lighting. He said that cost barrier to entry in terms cyclists purchasing bike lighting is been greatly reduced. Ely pointed to a comprehensive display of lighting systems that are available at local retailers.

“Rider Safety Visibility is extremely important to myself and our team,” said Danny Van Haute, manager of the Team Jelly Belly P/B Maxxis, based in north San Diego County. “Cyclist safety is not only what I want for my riders but for everyone on a bike.”

Discussion during the upcoming summit will include a call to action for all ages and skills to have visible gear during day and night riding – why cyclist need to act first; and focus on how retailers can create Rider Safety Visibility displays in store to focus consumer attention on the latest products and technologies.

This event is produced by the SD Sports Collective and San Diego Sports Innovators, supported by Mossy Nissan Oceanside and SoCalBike, Oceanside; Michael Bomberger. The Rider Safety Visibility (RSV) initiative was created to improve rider visibility by creating programs that tie together companies, bicycle advocates, alternative transportation, climate action, business and community leaders. For more information,


Presented by NITERIDER (