Rider Safety – On the Next Level

Our Team, Partners, Sponsors and Supporters Came Together Among 80,000+ Attendees To Share How To Practice Safe Cycling.

Rider Safety Visibility was launched to build awareness and improve greater standards in cycling safety due to increasing numbers of distracted drivers, and fatalities. 47% of accidents happen during daytime hours, while tangible results to influence our own behavior...

RSV is: A Call to Action for increasing safety standards for cyclists, on-road and off-road - all ages/all skills A bridge for retailers and communities as a service to increase confidence to enjoy cycling. Co- branding for products in support of IBD’s, with an appeal...