Special Bike Week Event & Prelude to Bike to Work Day Showcasing Latest in Rider Safety Visibility Technology Tuesday, May 16 from North Park Main Street to Little Italy

San Diego Community & Civic Leaders, San Diego Climate Action Campaign and Bicycle Advocates to Ride State-of-the-Art Electric Bikes, Outfitted with Latest in Technology Designed to Keep Riders Safe and Visible

SAN DIEGO — May 12, 2017 — On Tuesday, May 16, San Diego Civic and Community Leaders will join bicycle and environmental advocates in a special event designed to showcase the latest in Rider Safety Visibility (RSV) technology. The event will begin at 4:30 p.m. at North Park Main Street Association, 3939 Iowa Street, with comments from event managers and elected officials, followed by a round-trip group ride to Electric Bike Central in Little Italy.

Officials will transport on state-of-the-art electric bicycles with integrated front and rear lights, outfitted with the latest in new rider safety visibility technology, including LED helmets with integrated brake and turn signals; day and night time running lights; high visibility clothing and commuter bags; and other RSV technologies that are effective at ensuring that cyclists increase visibility in an increasing era of distracted driving.

The event supported by a number of electric bike brands, including Stromer, e-JOE Bike, BULLS Bikes and FOCUS Bikes; as well as visibility and safety products from Stromer, Knog Lights, Ortlieb Bags, Shower’s Pass, Safety Skin, OTTOLOCK, NiteRider, to name a few.

The riders will include representatives of from U.S. Congressman Scott Peters office, City and County representatives, San Diego Climate Action Campaign, as well as bicycling and environmental advocates, and the general public.

“National Bike Month is an opportunity to show the benefits of incorporating bicycling into San Diego’s transportation portfolio. As we strategize the best way to do this, events like the Rider Safety Visibility initiative help us prioritize rider safety through innovative technology made right here in San Diego,” said U.S. Congressman Scott Peters (CA-52).

“The event will also showcase pedal assist electric bicycles and their unique ability to conquer our geography with little effort and no sweat providing a viable option for San Diego commuters, recreation cyclists and those interested in reducing car trips, traffic and congestion. At the same time, riders interacting with traffic in an era of increasingly distracted drivers remain a huge concern for us all. We’ll present some highly effective and visible options for riders to stack the deck in their favor in terms of being better seen during the day and night,” said Ed Clancy of the San Diego Sports Collective, the event sponsor.

Event Details:

RSV Event Mission: Show off the next generation of Rider Safety Visibility cycling safety features in anticipation of Bike to Work Day.

Tuesday May 16th

4:30 p.m. Start: Word by elected officials and civic leaders at North Park Main Street Association, 3939 Iowa Street, San Diego, CA 92104: 15-20 min.

Ride starts from NPMS 4:45-4:50 p.m., ride time of first leg: 60 minutes

Designated route to Little Italy: Electric Bike Central, 2021 India Street, San Diego, 92101

Route: https://drive.google.com/open?id=1PBc3Iq1-mIdxURKsVNzk6nThEsY&usp=sharing

Lite snacks and drinks at EBC from 6:00 p.m. to 6:30 p.m. Ride out and return to NPMS.

Media interviews to take place at the beginning and end of the ride.

Provided to participants:

Electric assist bicycles
Latest in Reflective or Lighting gear
Ride leader

This event is produced by the San Diego Sports Collective. The Rider Safety Visibility (RSV) initiative was created to improve rider visibility by creating programs that tie together companies, bicycle advocates, alternative transportation, climate action, and business and community leaders. For more information, www.sdsportscollective.com